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Reserve
America:
They've sucked the joy right out of camping.
************
Rather than waste any more of my time speaking to
Reserve America's disrespectful, rude employees, I decided to use my angry
energy constructively and put up a website where frustrated customers
can vent their frustrations about RA.
************
This
website was originally posted in Summer 2004. I was going to let
the site expire in 2005, but after reading all of the stories from the
other people who have been extremely unhappy with the customer service
they received from RA, and also because of the incredible rudeness of
the RA employees posting hateful invective in the guestbook, I decided
to invest another $8.95 to keep this going another year in hopes it may
help everyone who is frustrated to air their concerns.)
************
I've been camping at the same state forest
campground between 2-4 times a year for about 8 years now. A lovely, peaceful
place called PineWoods, tucked away in the Southern Kettle Morraine State
Forest in Southeastern WI. In the past, you just drove through, found
a site that you liked that wasn't taken, filled out a slip, paid the ranger,
and set up camp. Three years ago or so, they changed that. There were
still a few non-reservable sites that you could show up and camp in, but
for the most part, you had to make reservations ahead of time through
a company called ReserveAmerica. I've done it a few times now, and the
fees weren't toooo bad ($4 or $5). After what happened today though, it
is my very firm belief that Reserve America Sucks. I'll never do business
with Reserve America again. They've completely sucked the joy out of camping
for me, and if you have 15 minutes to spare, I'll tell you why.
When we went to the ranger station in June 2004, they told us that they
no longer have any sites that can be reserved in person, and that all
reservations are now through Reserve America. Fair enough. I love
the Internet and the ease of doing things online. So, I went to Reserve
America's website and made my reservation. I winced as I paid the $9.50
reservation fee they tacked on to my bill, on top of the customary $8
per night that the parks charge! (I found out later that their parent
company also owns Ticket Master, so go figure). So I paid the $25.50 for
two nights.
Towards the end of the following week for unforeseeable reasons of family
illness, we realized that there was just no way we'd be able to go camping
in 3 days as planned. So, I called reserve america to reschedule our reservations,
which their website says you may do up to 3 days ahead of time. However,
the young lady I spoke with informed me that we could not, in fact, reschedule
because it was technically about an hour past the 3 day period, and that
we'd have to cancel the first reservation, and then make new reservations.
I told her that I knew that the $9.50 fee was non-refundable and that
it's okay to charge me the fee and reschedule. She replied, "no,
there's the $9.50 non-refundable fee, and another $5 cancellation fee,
and then there's the..." at that point I was too shocked to process
anything else. Basically, the fees totaled $22.50, and I had paid $25.50
originally, so my refund would be a whopping $3.
That's roughly a 95% penalty fee for
canceling the reservation
So, even though I hadn't wanted to cancel
at all, simply to reschedule our reservations, and although I had called
3 days ahead of time to reschedule as they say their policy requires,
it was going to cost us $48 for 2 nights of camping. Shocked, I politely
inquired about what could be done to rectify this, and was told "absolutely
nothing". She said that I could "call the customer service department,
but that they would definitely say no too, so it wouldn't do any good.
And, they have kind of a long wait time today anyway". But she'd
be happy to refund my $3, and then I would just have to pay another non-refundable
$9.50 fee to make another reservation right away, plus the $8 a night
(that I already paid, darn it) bringing my total to $25.50, and would
I like to do that now on the phone?"
At this point, I told her to leave the reservation as it stood, thinking
maybe we could just check in, have a campfire and roast some marshmallows
for a couple of hours, and then I could have convinced myself it was worth
$25.50 and made another reservation in another month, and it wouldn't
be a total wash after all. I went to Reserve America's website and logged
into my account to look up the policies she had referenced, and
I found that she had gone ahead and deleted the reservation anyway, although
I had very clearly told her not to. No matter how you look at it, that's
just plain terrible customer service. She didn't even pretend
she cared. The impression I got from her was simply "That's the way
it is. Are you going to give us more of your money or are you going to
hang up and stop bothering me now?" But in her one and only defense,
she did refund my $3 promptly when she canceled it.
Now, I understand that there are rules and all, but this just seems ridiculous!
What if you returned something to a store like Kohl's or Target unopened,
and they charged you a 22.50 restocking fee for a $25.50 item that they
then resold at full retail price? And what if the high fee made you change
your mind and decide to keep the item, but instead of letting you walk
out with the item again, they took the item from you forcibly, kept your
money, and kicked you out of the store? Would you consider that a fair
transaction? Or would you stop doing business with that company? I did
not appreciate their unfriendly customer service, and for that reason
alone I never want to give them another cent of my hard earned money.
Never again will I go to a campground that forces you to use ReserveAmerica,
because quite frankly, I think they suck. If a company charges insane
fees, and offers no way for a customer to complain when they are unsatisfied,
then their customers will vote with their dollars and they will go out
of business, as they should.
And, I realize that she was "just doing her job" as pointed
out by the numerous RA employees who spam the guestbook, but, that's really
a secondary issue. The primary issue is customer service, or lack
thereof. Any company who charges such ridiculous fees, ought to
give some kind of value in return, even if the value is simply well trained,
helpful employees who know how to speak politely to the customers who
pay those fees.
I also realize that the national forests have chosen to use Reserve America
to schedule campground reservations of their own free will, and that it
probably saves them from having to hire more people on site. They probably
even split the profit from those ridiculous fees with reserve america,
or at least I sincerely hope they do. I understand that the money has
to come from somewhere. I think the $8 a night campground fee that the
state charges for the tent campgrounds I frequent, is actually really
cheap, and I happily pay the $18 annual fee for the Wisconsin park passes
every year, and I joyfully donate to the State Conservation Fund with
my tax return every year. It's just natural that it costs money to maintain
our forests, and all of you RA employees who misunderstand that point,
are just wasting your bandwidth repeating it over and over again. What
I take issue with, is the fact that we are forced to use a system that
has some very obvious inherent flaws, the most obnoxious of which is their
employees. After reading all of the horror stories that unhappy
campers have posted in the guestbook, I realized that if for no other
reason, I needed to let this site stay up another year or more in hopes
that it would influence the decision to renew or cancel the contract with
RA next time it is up.
I just can't help thinking that there has to be a better system than the
one currently in place. For example, they could implement their own online
reservations system. As someone who is fairly well versed in website design
and a generally Internet savvy person, I know that it could cost much
less to hire 5 programmers who are fluent in ASP, PHP, SQL, JAVA, and
XML to work for the Wisconsin Park System to design and maintain a state
forest reservations system. This would save a huge amount of money by
not needing to hire 100+ on-site reservations employees, pay for benefits,
which often doubles the cost of keeping on the rude employees, or engage
the services of a call center and everything that entails (huge telephone
systems to maintain, high speed internet services to the building, servers
to host the software their agents use, etc). These costs could be
minimized with a $8.95/year domain name to direct the campers to, web
hosting through any number of big web hosting companies to the tune of
probably around $2000.00 a year for all of the bandwidth and server space
they'd need to store the site and the databases, and a salary and benefits
for a skilled team of 3-5 web designers (or even just a one time design
that they could update as needed on a contract basis). The customer,
in turn, would use a fast, efficient, user friendly website to make reservations
online, and if they needed to call in for something, they could call the
campground itself, where the employees who already worked there could
easily access the system from any location with a computer and internet
connection. Then, the insane extra fees RA currently charges to keep their
rude employees in a job, would all go straight to the state forests, and
also for hiring more on-site employees who would be familiar with everything
in the area (and undoubtedly more friendly as well), and the state parks
could still make the same profit they're making now. Then, we (the
taxpayers) could have the same friendly, local service we used to enjoy
before RA came along. Without the middle man.
This is where you, the reader, come in. I'm sure that you intelligent
people can come up with a myriad of other worthy options as well. Please
write to your congress people and state parks departments with those great
ideas, and please leave your alternative ideas in the Guestbook!
Thanks for reading, if you got this far. And please, boycott campgrounds
using Reserve America whenever possible. Ask your state forests to implement
some other system. There are many more cost effective options that would
allow them to both make money, and keep it all for themselves. These are
just my opinions, and you may not agree, but bless you anyway for reading
this far and giving me some of your valuable time. |